Frequently asked questions.

Straight answers about costs, timelines, results and how we would work together. If yours is not here, ask me directly.

Working together

Can I do SEO on my own?

Yes, you can do basic SEO on your own: claim your Google Business Profile, write clear titles, answer customer questions on your pages and connect Search Console. It gets harder with technical problems, competitive keywords or large sites. Many owners start alone and hire me for an audit from $450 when growth stalls.

Is it worth paying for SEO?

Paying for SEO is worth it when your customers search on Google before buying and each new client is worth more than the monthly cost. Organic traffic keeps arriving without paying per click, so the cost per lead drops over time. If search demand is very low, start with a free diagnosis to check first.

Is JJ SEO Colombia the same as White Label SEO LATAM?

No. They are two separate brands, and I founded both. JJ SEO Colombia works directly with business owners in the US and Latin America. White Label SEO LATAM only works with marketing agencies and delivers SEO under each agency's brand. The About page compares them side by side.

Is JJ SEO Colombia legit? Where can I see reviews?

Yes. JJ SEO Colombia is the consultancy of Juan José Giraldo Fernández, SEO Specialist at Reunion Marketing (an Inc. 5000 agency) and SEO Supervisor at Prontomowers. You can check his LinkedIn, the client reviews on his Upwork profile and the notes from teammates on the About page.

Who will do the work?

I do. You work directly with me from the first call to the monthly report.

Do you work with companies outside Colombia?

Yes. Most of my clients are in the United States. I also work with businesses in Colombia and across Latin America.

What time zone are you in?

Colombia is on UTC-5 all year, the same as US Central time in winter and US Eastern in summer.

How do we communicate?

Email, WhatsApp, Google Meet or Slack, whatever your team prefers. I reply within one business day, usually the same day.

Do you need access to my website?

For most work, yes: Search Console, GA4 and your CMS. I use the minimum access each task requires and you can remove it at any time.

Costs and payments

How much does SEO cost?

My monthly plans are $1,000, $1,750 or $2,500 USD, depending on scope. Projects start at $90 per page and hours are $25. See the pricing page and the article how much does SEO cost.

Is there a minimum contract?

Yes. Monthly plans have a 3-month minimum term: the total is the sum of the three months, paid month by month. If you sign for 6 months, every month is 15% off. If month one does not convince you, cancel before month two and pay nothing more. After the term, plans continue month to month and you can cancel with one month (30 days) of written notice.

How can I pay?

International wire or bank transfer, Global66, credit card (Stripe) or PayPal, in US dollars. PayPal fees are added to the invoice.

Is the first consultation really free?

Yes. The first 30-minute call and the diagnosis are free and carry no obligation.

Results

How long does SEO take?

SEO usually takes three to six months to show competitive ranking gains, although technical fixes and Google Business Profile changes can show results in a few weeks. Local SEO often moves faster than national SEO because there are fewer competitors. Sites with existing authority move faster than brand-new domains.

Can you guarantee first position in Google?

No, I cannot guarantee first position in Google, and nobody can, because Google alone decides its rankings. Anyone promising a guaranteed number one is a warning sign. I commit to a clear plan, steady monthly work, white-hat tactics and transparent reports, so you can see what was done and what it produced.

How do you report results?

A monthly report with Search Console, GA4 and ranking data, plus the work done and next month's priorities. The Growth plan adds a live dashboard shared as a Claude artifact, and the Scale plan a Power BI dashboard.

Do you use AI to write content?

I use AI in research and drafting, but every piece is reviewed and edited by me before publishing. What matters is that the content is accurate and useful.

AI search

What are GEO and AEO?

Generative engine optimization and answer engine optimization: the work of making your brand appear and be cited in answers from Google's AI Overviews, ChatGPT, Perplexity and Gemini.

Is SEO still worth it with AI search?

Yes. AI features rely on pages they can crawl and trust, and people still click through to buy. SEO is the foundation of AI visibility.

Find out what is holding your traffic back.

Get a free SEO audit and a 30-minute call. You leave with the three changes I would make first, whether you hire me or not.