What white-hat link building is
Link building is the work of earning links to your website from other relevant websites, which Google uses as one signal of authority and trust. White-hat link building earns those links through outreach, useful content, partnerships and PR, instead of buying them or creating fake sites.
Google's spam policies explicitly target link schemes: buying or selling links that pass ranking credit, excessive link exchanges and automated link programs. A penalty can erase years of work. Every link I pursue has to make sense for a real reader first.
What's included
Manual outreach
Personal pitches to relevant publications, blogs and resource pages in your industry.
Local partnerships
Links from chambers, associations, suppliers, sponsors and local media, where they make sense.
Digital PR
Data, guides and expert comments that journalists and bloggers want to cite.
Broken link reclamation
Recovering links that point to pages you moved or deleted.
Backlink audit
A review of risky links and a clean disavow file only when it is truly needed.
Transparent reporting
Every link listed with the page, the date and the reason it was earned.
Who it is for
- Businesses with good pages that still rank below better-linked competitors.
- Companies entering competitive markets where authority decides the top positions.
- Sites hit by a previous provider's spammy links.
- Local businesses ready to turn real-world relationships into online authority.
How it works
- 01
Link audit
A review of your current backlinks, risks and the gap with your competitors.
- 02
Linkable assets
Deciding which pages or resources deserve links, and improving them first.
- 03
Prospecting
A list of relevant, real sites that could link to you, checked one by one.
- 04
Outreach
Personal outreach and follow-ups, never mass templates.
- 05
Monthly report
New links, lost links and their effect on rankings.
Outreach is ongoing. The first earned links usually appear within 4 to 8 weeks.
Pricing
Monthly work with transparent reporting, or a one-time audit.
Link building
from $400 / monthManual outreach and relevant placements. No private blog networks.
Backlink audit and disavow
from $300Toxic link review and a clean disavow file only if needed.
Monthly plan with link building
from $1,750 / monthIncluded from the Growth plan.
Monthly link building is included from the Growth plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
I follow Google's spam policies strictly because I have seen the other side: sites that needed cleanup after years of cheap links. My work focuses on assets that deserve links, internal linking that spreads authority across large sites, and outreach that a real editor would accept, the same standard I apply to sites with tens of thousands of pages.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
Do you buy links?
No. Buying links that pass ranking credit breaks Google's spam policies and puts your site at risk. Paid placements, when used, are labeled with the right link attributes.
How many links will I get each month?
It depends on your industry and assets. I prefer a few relevant links over dozens of weak ones, and I report every one.
Do I need to disavow links?
Rarely. Google ignores most spammy links on its own. A disavow is only worth it after a manual action or a clear history of paid links.
Can you help with local links?
Yes. Local associations, sponsors, suppliers and media are often the best links a local business can earn.
Related services
Sources and further reading: Google Search Central, Spam policies for Google web search; Google Search Central, Qualify your outbound links to Google; Google Search Central, Link best practices for Google.