What e-commerce SEO covers
E-commerce SEO is the work of making an online store's categories and products rank for the searches that lead to a sale. It combines technical control of a large catalog with keyword research, on-page optimization and structured data for products.
Stores have specific problems: filters that create millions of URLs, near-identical product pages copied from manufacturers, out-of-stock products that lose their rankings, and several stores or domains competing for the same keywords. I have worked on all of them, at scale.
What's included
Category architecture
Keyword-driven categories and subcategories, internal links and breadcrumbs that match how people shop.
Faceted navigation control
Rules for filters and parameters, so useful combinations rank and the rest do not waste crawl budget.
Product page optimization
Titles, descriptions, attributes and images, with templates that scale to thousands of SKUs.
Product schema
Product, Offer, Review and Breadcrumb markup that qualifies for rich results.
Merchant Center
Feed quality, free listings and product data aligned with your pages.
Duplicate and cannibalization control
Canonicals and consolidation across variants, stores and domains.
Who it is for
- Online stores with hundreds, thousands or millions of products.
- Brands running several stores or domains that compete with each other in Google.
- Stores on Shopify, WooCommerce or BigCommerce that get traffic but few organic sales.
- Retailers planning a platform migration.
How it works
- 01
Free diagnosis
We review your store's organic traffic, categories and Search Console data in a 30-minute call.
- 02
Catalog audit
Crawl, index coverage, duplicates, filters, product data and schema across the catalog.
- 03
Keyword and category map
Search demand mapped to categories, subcategories and product templates.
- 04
Implementation
Template changes, category content, schema and redirects, prioritized by revenue.
- 05
Monthly reporting
Organic revenue, category rankings and indexation, explained in plain language.
Catalog audits take 1 to 2 weeks depending on size. Monthly work starts right after.
Pricing
Projects and monthly plans for stores of any size.
E-commerce SEO audit
from $450Catalog crawl, indexation, duplicates, filters and schema, with a prioritized plan.
Category keyword map
from $350Up to 150 keywords mapped to categories and product templates.
Product schema implementation
from $300Product, Offer and Breadcrumb JSON-LD, validated.
Monthly e-commerce SEO
from $1,750 / monthGrowth or Scale plan, depending on catalog size.
Stores usually start on the Growth plan; catalog and programmatic SEO are part of the Scale plan. See all plans.
Real experience behind this service
I supervise the SEO of 18 US e-commerce stores that sell outdoor power equipment parts, with more than 3 million products in total, and lead a team of three SEO specialists and one assistant. The daily work includes category architecture, product templates, faceted navigation, Merchant Center and keeping several stores from competing for the same queries.
Tools I use
Frequently asked questions
How is e-commerce SEO different from regular SEO?
The scale and the templates. A store can have thousands of pages generated by the same template, so one improvement or one error repeats everywhere. Filters, variants and stock changes also create problems that normal websites do not have.
Should I write unique descriptions for every product?
Not always. Start with the products and categories that bring the most revenue, and improve the template for the rest. Unique category copy usually matters more than rewriting every manufacturer description.
What happens to rankings when a product is out of stock?
Keep the page live if the product returns, and show alternatives. If it is gone for good, redirect it to the closest product or category.
Which platforms do you work with?
Shopify, WooCommerce, BigCommerce and custom platforms. On closed platforms I prepare changes for your developers.
Related services
Sources and further reading: Google Search Central: e-commerce SEO; Google Search Central: structured data; Google Search Essentials.