What e-commerce SEO covers
E-commerce SEO is the work of making an online store's categories and products rank for the searches that lead to a sale. It combines technical control of a large catalog with keyword research, on-page optimization and structured data for products.
Stores have specific problems: filters that create millions of URLs, near-identical product pages copied from manufacturers, out-of-stock products that lose their rankings, and several stores or domains competing for the same keywords. I have worked on all of them, at scale.
New to this? Start with the plain-language guide: What is e-commerce SEO, and why does every online store need it?
What's included
Category architecture
Keyword-driven categories and subcategories, internal links and breadcrumbs that match how people shop.
Faceted navigation control
Rules for filters and parameters, so useful combinations rank and the rest do not waste crawl budget.
Product page optimization
Titles, descriptions, attributes and images, with templates that scale to thousands of SKUs.
Product schema
Product, Offer, Review and Breadcrumb markup that qualifies for rich results.
Merchant Center
Feed quality, free listings and product data aligned with your pages.
Duplicate and cannibalization control
Canonicals and consolidation across variants, stores and domains.
Who it is for
- Online stores with hundreds, thousands or millions of products.
- Brands running several stores or domains that compete with each other in Google.
- Stores on Shopify, WooCommerce or BigCommerce that get traffic but few organic sales.
- Retailers planning a platform migration.
How it works
- 01
Free diagnosis
We review your store's organic traffic, categories and Search Console data in a 30-minute call.
- 02
Catalog audit
Crawl, index coverage, duplicates, filters, product data and schema across the catalog.
- 03
Keyword and category map
Search demand mapped to categories, subcategories and product templates.
- 04
Implementation
Template changes, category content, schema and redirects, prioritized by revenue.
- 05
Monthly reporting
Organic revenue, category rankings and indexation, explained in plain language.
Catalog audits take 1 to 2 weeks depending on size. Monthly work starts right after.
Pricing
Projects and monthly plans for stores of any size.
E-commerce SEO audit
from $450Catalog crawl, indexation, duplicates, filters and schema, with a prioritized plan.
Category keyword map
from $350Up to 150 keywords mapped to categories and product templates.
Product schema implementation
from $300Product, Offer and Breadcrumb JSON-LD, validated.
Monthly e-commerce SEO
from $1,750 / monthGrowth or Scale plan, depending on catalog size.
Stores usually start on the Growth plan; catalog and programmatic SEO are part of the Scale plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
I supervise the SEO of a group of 18 US online stores with more than 3 million products in total, and lead a team of three SEO specialists and one assistant. The daily work includes category architecture, product templates, faceted navigation, Merchant Center and keeping several stores from competing for the same queries.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
Is SEO still worth it for e-commerce in 2026?
Yes, e-commerce SEO is still worth it in 2026 because shoppers search Google and Shopping before buying, and AI shopping answers pull from product data and pages that rank. Organic sales lower the cost of each order compared with paying for every click, especially on categories with steady demand.
What is e-commerce SEO?
E-commerce SEO is the work that makes an online store's category and product pages rank for the searches buyers make before purchasing. It covers category structure, product titles and descriptions, faceted navigation, product structured data, internal links and page speed, so each product can be found in Google, Shopping results and AI answers.
How much does e-commerce SEO cost?
An e-commerce SEO audit with me starts at $450, a category keyword map at $350 and product schema at $300. Monthly e-commerce SEO starts at $1,750, because large catalogs need ongoing work on categories, products and technical issues. Catalog audits take one to two weeks, depending on size.
Is SEO worth it for a small online store?
Yes, if your products have search demand and decent margins. Organic traffic keeps arriving without paying for each click, so it lowers the cost of every sale over time. Small stores should start with category pages and their best-selling products, not with hundreds of blog posts.
How is e-commerce SEO different from regular SEO?
The scale and the templates. A store can have thousands of pages generated by the same template, so one improvement or one error repeats everywhere. Filters, variants and stock changes also create problems that normal websites do not have.
Should I write unique descriptions for every product?
Not always. Start with the products and categories that bring the most revenue, and improve the template for the rest. Unique category copy usually matters more than rewriting every manufacturer description.
What happens to rankings when a product is out of stock?
Keep the page live if the product returns, and show alternatives. If it is gone for good, redirect it to the closest product or category.
Which platforms do you work with?
Shopify, WooCommerce, BigCommerce and custom platforms. On closed platforms I prepare changes for your developers.
Practical guides
Related services
Sources and further reading: Google Search Central: e-commerce SEO; Google Search Central: structured data; Google Search Essentials.