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Experience
My roles, in order. Each one taught me something I still use with clients.
- Since 2025 · Current
SEO Specialist · Reunion Marketing
Reunion Marketing is an automotive marketing agency based in Cary, North Carolina, and an Inc. 5000 company. I work on technical and local SEO, Google Business Profile, schema and GEO/AEO content systems for more than 600 US car dealerships. I also support Punch List Digital, the group's agency for HVAC, plumbing and electrical contractors.
- Since 2026 · Current
SEO Supervisor · Prontomowers
SEO for 18 US online stores that sell parts for lawn mowers, small engines and outdoor power equipment, with more than 3 million products in total. I lead a team of three SEO specialists and one assistant.
- 2025 to 2026
SEO Manager · Altfunding Group
SEO across five websites and more than 50,000 landing pages in finance and health: programmatic and semantic SEO, technical SEO and automation with n8n and Claude Code.
- 2024 to 2025
SEO Specialist · Weekly Villas
Semantic SEO and conversion optimization for luxury vacation rentals and real estate.
- 2021 to now
Freelance SEO and performance marketing
SEO, Google Ads, Meta Ads and automation for tourism, health and service businesses in the US and Colombia, including destination marketing for Colombian towns.
- 2020 to 2023
Platform Leader · MasExperiencias
Partnerships, bookings, content and UX for a Colombian tourism experiences platform. This is where I learned that traffic only matters when it turns into customers.
Verified: Reunion Marketing on the Inc. 5000
The Inc. 5000 is Inc. magazine's yearly ranking of the fastest-growing private companies in the United States. Reunion Marketing, the agency where I work, has been on the list, including No. 1,481 in 2020. Below is its company profile on Inc.com.
Read Reunion Marketing's 2020 Inc. 5000 announcement →
What I know deeply
Each area comes from real, daily work. Follow the links to see how I apply it and what it costs.
Local and multi-location SEO
Google Business Profile, local pages and schema for 600+ dealerships at Reunion Marketing, where one fix can reach hundreds of locations. Local SEO and Google Business Profile →
Large e-commerce catalogs
Templates, categories, product data and indexation for 18 stores and 3M+ products at Prontomowers. E-commerce SEO →
Programmatic SEO at scale
Systems that publish and monitor tens of thousands of useful landing pages without thin or duplicate content. Programmatic SEO →
Technical SEO and recoveries
Crawling, indexation, redirects, Core Web Vitals and the fixes that bring a hidden site back into Google. Technical SEO →
AI search (GEO and AEO)
Content and structured data that help Google's AI, ChatGPT and Perplexity understand and cite a business. AI search optimization (GEO and AEO) →
Web design and development
Fast websites built for SEO from day one, including interactive and 3D experiences. Web design and development →
Results you can review
Each case shows the data source, the timeline and what did not work. Client names stay confidential.
- 1.13M organic clicks in 16 months for a national directory
- +14.4 points of search visibility across 436 car dealerships
- A medical clinic back in Google and showing in AI results
How I work
Honest from the first call
If SEO is not the right channel for you yet, I will tell you.
White-hat only
Everything follows Google's guidelines. No link schemes, fake reviews or ranking guarantees.
Measured in leads and sales
I report calls, forms, sales and visibility, not just rankings.
You own everything
Search Console, GA4, your website and your content stay in your name. If we stop working together, you keep it all.
Your data stays private
I never publish a client's name, domain or numbers without written permission.
Bilingual
I work in Spanish and English and understand French.
Education and certifications
- Master's in International Tourism Management, EAE Business School, Barcelona, Spain
- Bachelor's in Business Administration, Universidad Autónoma de Manizales, Colombia
Beyond client work
- I founded SOS Colombia, a citizen emergency app and non-profit foundation in Medellín.
- I design and build websites, including interactive and 3D experiences.
- I write the guides on this site myself, in plain language, with the sources linked.
JJ SEO Colombia vs. White Label SEO LATAM: what each one does
I founded two brands, and they are different businesses. This page and this website are JJ SEO Colombia.
| JJ SEO Colombia | White Label SEO LATAM | |
|---|---|---|
| Who it works for | Business owners and in-house marketing teams | Marketing agencies only |
| Whose name is on the work | Yours and mine: you hire me directly | The agency's: SEO delivered under its brand, with an NDA |
| Who you talk to | Juan José, from the first call to the monthly report | The agency talks to us; its clients never do |
| Website | jjseocolombia.com | whitelabelseolatam.com |
If you own a business, you are in the right place. If you run an agency, go to White Label SEO LATAM.
Verify who I am
A real person with a real track record. These profiles and details are public:
- Business address: Cra 28 # 29-85, Medellín, Antioquia, Colombia
- Time zone: UTC-5 all year, same as US Eastern standard time and Central daylight time
- Languages: Spanish, English, French (reading)
- Payments: Wire or bank transfer, Global66, credit card (Stripe) or PayPal
- Email: [email protected]
- WhatsApp: +57 314 832 3559
Tools I use every day
Questions about working with me
How much do freelance SEO consultants charge?
Freelance SEO consultants usually charge by the hour, by project or with a monthly retainer, depending on experience and location. I charge $25 per hour, fixed projects such as a technical audit from $450, and monthly plans from $1,000. Every engagement starts with a free 30-minute diagnosis and a written scope.
Can ChatGPT do SEO instead of a consultant?
ChatGPT can help with SEO tasks like drafting outlines or explaining issues, but it cannot do SEO alone. It does not crawl your whole site, read your Search Console data, fix your server or earn real reviews and links. I use AI to speed up research and drafts, and review every result myself.
Who is Juan José Giraldo?
Juan José Giraldo Fernández is an SEO consultant in Medellín, Colombia, with more than five years of experience. He is an SEO Specialist at Reunion Marketing, an Inc. 5000 automotive marketing agency, and SEO Supervisor at Prontomowers, and he works directly with businesses in the US and Latin America.
Do you still work at Reunion Marketing and Prontomowers?
Yes. Those roles keep me working every day on large US accounts, and that experience goes into every direct project. Each plan sets the work and deliverables in writing, and I reply to clients within 24 hours.
Will you publish my company's name or results?
No. I never publish a client's name, domain or metrics without written permission. The case studies on this site are anonymized for that reason, and screenshots have names and domains hidden.
Are you a freelancer or an agency?
I am an independent consultant, so you work with me directly. JJ SEO Colombia is not an agency and does not do white label work. Agency projects belong to a separate brand I also founded, White Label SEO LATAM, which only works with marketing agencies.