What keyword research gives your business
Keyword research is the process of finding the exact searches your potential customers make, measuring their demand and intent, and deciding which page on your site should rank for each one. It is the foundation of every SEO decision: what to write, what to fix and what to ignore.
Volume alone is misleading. A search with 50 monthly visits from people ready to buy can be worth more than one with 5,000 visits from people just curious. I sort keywords by intent and business value, check who ranks today, and flag the opportunities your competitors are missing.
What's included
Buyer-intent keywords
Searches that signal a purchase or a call, grouped by service, product or location.
Competitor gap analysis
Keywords your competitors rank for and you do not, with the pages that win them.
Content map
Every keyword cluster assigned to one page, so pages never compete with each other.
Questions and AI prompts
The questions people ask, useful for FAQs and for AI answer visibility.
English and Spanish
Keyword research in both languages for bilingual markets in the US.
Clear deliverable
A spreadsheet with intent, volume, difficulty, current position and target page.
Who it is for
- Businesses starting SEO or launching a new website.
- Companies expanding to new services, products or cities.
- Sites with traffic that does not turn into leads.
- Businesses serving Spanish-speaking customers in the US.
How it works
- 01
Discovery
A call about your services, margins, best customers and the areas you serve.
- 02
Research
Keyword and question research in Semrush and Ahrefs, checked against the real results pages.
- 03
Competitor gaps
What your top competitors rank for and where the openings are.
- 04
Content map
Clusters assigned to existing pages or new pages, with priorities.
- 05
Handover
A walkthrough of the spreadsheet and the first pages to create or improve.
Typical turnaround: 5 business days for up to 150 keywords.
Pricing
A fixed-price project, or included in monthly plans.
Keyword research and content map
from $350Up to 150 keywords with intent, volume and target page.
Competitor gap analysis
from $250Keywords and pages your top three competitors win.
Content brief
$45A ready-to-write brief for one target keyword cluster.
Dedicated hours
$25 / hourFor ongoing research and reporting.
Keyword research is part of the first month of every monthly plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
I have mapped keywords for very different businesses: inventory and service searches for more than 600 US car dealerships, category and product searches for stores with more than 3 million products, and programmatic patterns (service plus city or state) that grew a national directory to 1.13 million organic clicks in 16 months, according to Google Search Console (see the case study).
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
How many keywords do I need?
Most small and mid-sized businesses need 50 to 150 well-chosen keywords, grouped into clusters. More is not better; the value is in the prioritization.
Can I use the research without hiring you for SEO?
Yes. The spreadsheet and content map are yours, clear enough for any writer or developer to use.
Do you research Spanish keywords for the US?
Yes. I research both languages and check how Spanish-speaking customers in the US actually search, which is often different from Latin America.
How is this different from a free keyword tool?
Tools give numbers. The research adds intent, business value, competitor context and a decision about which page should rank for what.
Related services
Sources and further reading: Google Search Central, SEO Starter Guide; Google Search Central, Creating helpful, reliable, people-first content.