What an SEO audit covers
An SEO audit is a structured review of everything that decides whether your website gets found: how Google crawls and indexes it, how fast it loads, how well each page matches what people search, how you appear in Maps and AI answers, and how you compare with the competitors taking your customers.
The difference between a useful audit and a PDF nobody reads is prioritization. Every issue I report comes with its impact, the effort to fix it and who should do it. You start with the changes most likely to bring calls, leads or sales, not with a list of 300 warnings from a crawler.
What's included
Technical health
Crawling, indexation, redirects, duplicates, Core Web Vitals and structured data, checked against Search Console.
Keywords and intent
Which searches bring buyers, which pages should rank for them and where the gaps are.
Content and on-page
Titles, headings, thin or duplicated pages and the pages that deserve to be merged or rewritten.
Local presence
Google Business Profile, reviews, citations and location pages, when you serve a local area.
AI search visibility
How ChatGPT, Perplexity and Google AI Overviews describe you and your competitors.
Prioritized action plan
Every fix ranked by impact and effort, with a 90-day plan you can follow with me or your team.
Who it is for
- Business owners who suspect the website is underperforming but do not know why.
- Companies that lost traffic or leads and need a clear diagnosis before spending more.
- Teams about to redesign or migrate a website.
- Anyone comparing SEO providers who wants an independent second opinion first.
How it works
- 01
Free diagnosis
A 30-minute video call. We look at your site and Search Console together and I tell you honestly what I see.
- 02
Access
If you want the full audit, you share read access to Search Console and analytics. Nothing else is required.
- 03
Audit
Crawl, data review, competitor comparison and AI visibility checks, usually over 5 to 7 business days.
- 04
Walkthrough
A call where I explain the findings in plain language and answer every question.
- 05
Action plan
You keep the report and the 90-day plan, whether you hire me for the work or not.
The free diagnosis happens on the first call. A full audit of up to 5,000 URLs takes 5 to 7 business days.
Pricing
Start free, then decide if a full audit is worth it.
SEO diagnosis call
Free30 minutes, your site reviewed live, three priorities you can act on.
Full SEO audit
from $450Up to 5,000 URLs. Technical, content, local and competitor review with a 90-day plan.
AI visibility audit
from $400How ChatGPT, Perplexity and AI Overviews see your brand, with fixes.
Local SEO audit
from $450Google Business Profile, reviews, citations and Maps rankings for one location.
If you start a monthly plan, the audit becomes the first month's roadmap. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
Audits are how every project I run begins. At an Inc. 5000 automotive marketing agency I audit and fix sites for more than 600 US car dealerships, and I supervise the SEO of 18 US online stores with more than 3 million products, where the audit decides what a team of four works on each month.
The most valuable audits are often the simplest. In one case, a health website had lost around 70% of its organic traffic because a firewall rule was blocking Googlebot. No content plan would have fixed that. Finding it took one careful look at the server responses.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
Is the SEO diagnosis really free?
Yes. The 30-minute call and the first read of your site are free, with no obligation. You leave with the three changes I would make first.
What do I need to give you for a full audit?
Read access to Google Search Console and Google Analytics. For local businesses, manager access to the Business Profile helps. I never ask for passwords.
What is the difference between this and a free online SEO checker?
Automated checkers list warnings without context. This audit checks your real data, compares you with real competitors and ranks fixes by business impact.
Can my own developer implement the fixes?
Yes. Every issue includes the evidence and the exact change, written so a developer can act on it. I can also implement it for you.
Related services
Sources and further reading: Google Search Central, Do you need an SEO?; Google Search Central, Google Search Essentials; Google Search Central, Understanding Core Web Vitals.