Case studies from my work as a consultant, in-house SEO manager and agency specialist. Every number comes from Google Search Console, Semrush or the ad platform.
Written by Juan José Giraldo, SEO consultant, 5+ years Last updated:
Technical SEO, Google Business Profile, content and AI optimization at Reunion Marketing, an Inc. 5000 automotive marketing agency.
18 US e-commerce stores, 3M+ products
SEO supervisor at Prontomowers, a group of parts stores, leading a team of three SEO specialists and one assistant.
Technical and programmatic SEONational recovery directory
1.13M organic clicks in 16 months for a national directory
Long-term SEO for one of the largest addiction-recovery resource websites in the US: indexation of 70,000+ location pages, technical fixes, internal linking, AI search optimization and weekly reporting. Daily organic clicks grew from about 700 to more than 2,300.
1.13Mclicks, Mar 2025 to Jul 2026
19.5Mimpressions in the same period
9.6average position
30.19%Semrush visibility vs 22.66% for the main competitor
Organic visibility vs main competitor (Semrush, July 2026)
Our client30.19%
Main competitor22.66%
Keywords in top 3: 3,020. In top 10: 7,360 (Semrush Position Tracking, March 2026).
Google Ads · lead generationRecovery services lead generation
A $10 cost per lead, held for four years
Google Ads management for lead generation in the addiction-recovery sector, with continuous optimization of keywords, ads and landing pages against competitors paying five to twelve times more per lead.
$10consistent cost per lead
4+years of continuous management
$143Kad spend managed in 2025
Cost per lead: ours vs competitors (2024)
Our CPL$10
Competitor A$55
Competitor B$75
Competitor C$100
Competitor D$120
Competitor CPLs from the campaign tracker used for the account.
Programmatic SEO · fintechFinancing brand
50+ state pages and 230+ metro pages for a financing brand
A complete programmatic architecture for a merchant cash advance company: landing pages by state, metro and city, optimized for high-competition financing keywords.
50+state landing pages
230+metro and city pages
270+indexed pages in total
Local and programmatic SEOWorking capital lender
Location pages for a working capital lender
Programmatic landing pages covering the main US metro markets, with content by city and type of financing across two verticals: merchant cash advance and working capital.
50+metro markets covered
2verticals: MCA and working capital
SEO and UXTherapist directory
Full SEO and UX rebuild of a therapist directory
SEO-first redesign: heading structure, complete metadata on every page, landing pages by state and city, and UX changes that made it easier to find a professional.
50/50states covered
30K+localities in the programmatic structure
100%pages with optimized metadata
Technical SEO auditProperty rental company
From an invisible site to an indexable one
A complete technical audit and roadmap for a property rental company in the US South: SSL, indexation, robots.txt, Search Console, Analytics, alt text and local content structure.
6critical technical issues solved
GSC + GA4and XML sitemap implemented
Content SEOBusiness publication
An SEO content pipeline of 25+ articles
SEO content strategy for a business and entrepreneurship publication, with keyword clusters in AI, fintech, automation and financial markets.
25+articles published and optimized
4topic clusters
Figures are taken from the tools named in each case and reflect the periods shown. Past results do not guarantee future rankings.
Frequently asked questions
Will SEO still exist in 5 years?
SEO will still exist in five years, but it will keep changing. As long as people search Google, ChatGPT or Perplexity and those tools read websites, businesses will need pages that machines can crawl and trust. The case studies here show both sides: classic rankings and visibility in Google's AI results.
What results can I expect from SEO?
Realistic SEO results are more visibility, more first-page keywords and more leads over months, not overnight. In my work, 436 US dealerships raised average visibility from 32.1% to 46.5%, and a 70,000-page directory grew from about 700 to over 2,300 daily clicks. Results depend on your starting point, competition and how much work is done each month.
How do you measure SEO results?
I measure SEO results with data you can check yourself: clicks, impressions and positions in Google Search Console, leads and calls in GA4, Google Business Profile actions, visibility scores in Semrush, and mentions in AI answers. Every report compares the latest month with the starting point, and I report leads together with traffic.
Find out what is holding your traffic back.
Get a free SEO audit and a 30-minute call. You leave with the three changes I would make first, whether you hire me or not.
