SEO guides for business owners.
Clear answers, real numbers and no jargon, so you can make better decisions about search.
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Local SEO
My Google Business Profile was suspended: what to do now.
Common causes, the mistakes that make it worse, and a step-by-step reinstatement request.
Read articleThe Google Business Profile checklist I use with real clients.
Categories, services, hours, photos, posts, reviews and service areas, checked in the right order.
Read articleLocalBusiness schema for small businesses, explained with an example.
Required properties, the right subtype, a JSON-LD example you can adapt and how to test it.
Read articleLocal SEO vs Google Ads: which one first?
Cost, speed, durability and trust compared, and when to start with each one.
Read articleGoogle Business Profile: what it is and how to set it up.
What a Business Profile is, the old Google My Business name, and how to create and verify it.
Read articleSEO for architects: how a firm's projects get found by the clients it wants.
How architecture firms and independent architects can turn their projects into pages that rank in Google and Maps.
Read articleHow to get Google reviews: ask at the right moment, reply well and stay within the rules.
The official review link and QR code, when to ask, message templates, how to reply and what is prohibited.
Read articleSEO strategy
How long does SEO take? A realistic timeline.
A realistic timeline, the factors that change it and what to measure month by month.
Read articleB2B SEO: getting on the shortlist when companies search.
How B2B SEO works: buying committees, low-volume keywords and the pages that help you get shortlisted.
Read articleTechnical SEO
Core Web Vitals and INP, explained for business owners.
What LCP, INP and CLS measure, the good thresholds, the usual causes of a slow site and the questions to ask your developer.
Read articleThe technical SEO checklist, in the order that matters.
Crawl, indexing, sitemaps, canonicals, redirects, internal links, schema, speed and security, with the free tools to check each one.
Read articleWebsite redesign without losing your SEO.
URL mapping, 301 redirects, content parity, staging, launch day checks and a 30-day monitoring plan for a redesign that keeps its traffic.
Read articleDo I need a new website for SEO? Usually not. Sometimes yes.
When fixing your current site is enough, when a rebuild is justified, a decision table and the questions to ask before paying for a redesign.
Read articleWhat is an XML sitemap, and how do you set it up right?
What a sitemap is, what to include, the 50,000-URL limit and how to submit it to Google.
Read articleHow to remove a page from Google, without hurting the rest of your site.
Noindex, 404, password or the Removals tool: which one to use and the robots.txt trap.
Read articleCTR in SEO: how to read it and how to raise it.
How Search Console calculates CTR, why it drops and the title and snippet fixes that raise it.
Read articleGoogle Search Console for SEO: a practical guide for business owners.
Performance, page indexing, URL inspection, sitemaps and links: what to check and what it means.
Read articleRedirects and 404 errors: what they mean and how to fix them.
What redirects and 404 errors are, when to use each type and how to fix them without losing traffic.
Read articleWordPress SEO: the settings and habits that actually matter.
The WordPress settings, plugin choices and habits that decide whether a WordPress site ranks.
Read articleWhat is robots.txt? A plain guide, with examples that will not break your site.
What robots.txt does, what it cannot do, safe examples and how it differs from noindex.
Read articleMultilingual SEO and hreflang: ranking one business in two languages.
URL structure, hreflang tags and translation choices for a website that ranks in English and Spanish.
Read articleHow to get your website indexed by Google, step by step.
The steps to get a new site or page indexed and how to diagnose pages Google is not indexing.
Read articleMobile SEO: Google reads your site the way a phone sees it.
What mobile-first indexing means and a checklist to make your site complete and fast on a phone.
Read articleWhat is schema markup? Structured data, explained simply.
What structured data is, which types matter for a business and how to add and test it.
Read articleContent scraping and SEO: what it is and what to do when someone copies your site.
What web scraping is, when it hurts a business site, how it affects SEO and the steps to take when someone copies your pages.
Read articleDuplicate content SEO: what it is, why it happens and how to fix it calmly.
What duplicate content is, the penalty myth, the usual causes and how to fix it with 301s, canonical tags and unique copy.
Read articleBing Webmaster Tools: a 20-minute setup that covers Bing, Copilot and IndexNow.
How to set up Bing Webmaster Tools by importing from Search Console, submit a sitemap, use IndexNow and read the key reports.
Read articleDoes SSL affect SEO? What HTTPS changes, and how to switch without losing traffic.
What Google says about HTTPS as a ranking signal, free SSL certificates and a safe HTTP to HTTPS move.
Read articleHacked website SEO: how to spot it, clean it and get back in Google.
The signs of a hacked site, Google's cleanup steps, how to request a review and how to prevent it again.
Read articleE-commerce SEO
The Shopify SEO checklist for store owners.
Sitemap and robots.txt, collections, product templates, duplicate product URLs, filters, product schema, apps and speed on Shopify.
Read articleE-commerce SEO for large catalogs: what matters at scale.
Crawl budget, filters, variants, schema, priorities and monitoring for stores with very large catalogs.
Read articleImage alt text: how to write it for people, Google and product photos.
How to write alt text for product photos and pages, with good and bad examples.
Read articleGoogle Merchant Center free listings: put your products on Google without paying per click.
What Merchant Center free listings are, how to set them up and how to fix the most common product issues.
Read articleAI search
Google AI Overviews and your business: what changes and what does not.
Which searches lose clicks to AI summaries, which do not, and what a small business should do about it.
Read articleHow to show up in ChatGPT and Google AI Overviews.
Which AI crawlers to allow, how to write quotable pages and how to measure ChatGPT and AI Overview traffic.
Read articleVoice search and SEO: getting found when people ask out loud.
How spoken searches differ from typed ones, where assistants get their answers and what to optimize for voice search.
Read articleWhat is llms.txt? An honest guide to the file everyone is asking about.
What the llms.txt proposal is, what Google has said about it, how to create one and what to expect.
Read articleGoogle lost about $500 billion in one day. Here is what it means for your business.
What happened when Alphabet lost about $500 billion in a day, how AI Mode is changing search and why acting before your competitors pays off.
Read articleSEO reporting
What an SEO report should show you, and what to ignore.
Leads first, then visibility, local actions, work done and next steps. Plus the red flags in SEO reports.
Read articleHow to build an SEO report in Looker Studio, now Data Studio again.
The name change, the two connectors and a four-page SEO report layout you can build yourself.
Read articleSEO basics
SEO glossary for business owners: 50 terms in plain English.
50 SEO terms, from AI Overviews to zero-click search, explained in one or two plain sentences each.
Read articleWhat is SEO, and what does it do for a business?
What SEO is, what it does for a business, the four areas it covers and the promises to avoid.
Read articleHow search engines work, from the crawl to the AI answer.
Crawling, indexing, ranking and AI answers: how Google decides what to show, in plain English.
Read articleHow to build an SEO strategy you can actually follow.
Seven steps to a written SEO plan, how to prioritize the work and an illustrative six-month example.
Read articleSEO on page: the factors Google reads on every page.
The on-page SEO factors Google reads, how they differ from off-page SEO and a 20-minute check.
Read articleSEO for small business: where to start when time and money are short.
What a small business should do first in SEO, what can wait and when to hire help.
Read articleHiring SEO
How to choose an SEO consultant without getting burned.
Questions to ask, red flags, account ownership and a scorecard to compare SEO proposals.
Read articleSEO consultant, agency or in-house: which one fits your business?
A side-by-side comparison of cost, speed, continuity and best fit for each way of getting SEO done.
Read articleCar dealership SEO
SEO explained
SEO vs PPC over time: the same budget, two very different curves.
Charts that show how SEO compounds on a flat budget while ads need more spend to grow.
Read articleWhat is an SEO audit, and why should it come first?
A health check for your website in Google: what it reviews, what you get and why it comes first.
Read articleWhat is technical SEO, explained without the jargon.
The plumbing of your website: how Google reads it, what breaks and why fixing it pays first.
Read articleWhat is local SEO, and why do nearby customers depend on it?
How Google picks the three businesses on the map, and how to become one of them.
Read articleWhat is e-commerce SEO, and why does every online store need it?
How online stores get products found on Google, and why organic sales lower ad costs.
Read articleWhat is AI search optimization, and why should a business care?
How AI answers choose which businesses to cite, what GEO and AEO mean and why it matters now.
Read articleWhat is SEO content writing, and why is it more than adding keywords?
How SEO writing differs from regular copy, what makes a page rank and why it keeps paying.
Read articleWhat is keyword research, and why does it decide what you build?
How to find the words customers actually type, which ones bring buyers and why it comes first.
Read articleWhat is link building, and which links actually help?
What backlinks are, why they signal trust and which ones help or hurt a business site.
Read articleWhat is programmatic SEO, and when does it make sense?
How businesses build thousands of useful pages from data, and where the line with spam is.
Read articleWhy website design matters for SEO, not just for looks.
How design choices affect speed, rankings and conversions, and how a beautiful site can still rank.
Read articleWhat does an SEO consultant do, and when is one worth it?
What an SEO consultant actually does, how it differs from an agency and when it pays off.
Read articleWhat is EEAT? Google's trust checklist, explained for a small business.
E-E-A-T in plain words and the pages, photos, reviews and sources that show it on a small business site.
Read articleBlack hat SEO: the shortcuts Google penalizes and how to recognize them.
What black hat SEO is, the tactics Google bans, the real risks and the warning signs of a provider who uses them.
Read articleGoogle and AI by industry
How car dealerships show up first on Google and get named by AI.
What decides who ranks for sales, service and parts searches, and how AI picks which dealer to name.
Read articleHow online stores show up first on Google and in AI shopping answers.
What decides product and category rankings, and how AI assistants choose which products to suggest.
Read articleHow home service companies show up first on Google and get recommended by AI.
How plumbers, electricians and cleaners win the map, the calls and the AI recommendations.
Read articleHow HVAC companies show up first on Google when the heat or the cold hits.
How HVAC companies win the map during peak season and get recommended by AI assistants.
Read articleHow roofing companies show up first on Google and earn the homeowner's trust.
How roofers win storm-season searches, earn trust online and get recommended by AI.
Read articleHow restaurants show up first on Google Maps and in AI recommendations.
How restaurants win the map, the photos and the AI recommendation for where to eat tonight.
Read articleHow law firms show up first on Google and get cited when people ask AI.
How law firms win practice area searches, the local map and citations in AI legal answers.
Read articleHow dental practices show up first on Google and get recommended by AI.
How dentists win the map for everyday care and the research for implants, aligners and cosmetic work.
Read articleHow med spas show up first on Google and get recommended by AI.
How med spas win treatment searches with trust, honest claims and pages AI can cite.
Read articleHow accounting firms show up first on Google and get cited by AI.
How CPA and accounting firms win niche, local and AI searches before tax season.
Read articleHow real estate agents show up first on Google and get named by AI.
Where agents can beat the big portals: neighborhood pages, local questions and AI recommendations.
Read articleHow franchises get every location to show up first on Google and in AI answers.
How multi-location brands get each location ranking on the map and recommended by AI.
Read articleHow SaaS companies show up first on Google and get recommended by AI.
How SaaS companies win problem, comparison and alternative searches, and AI tool recommendations.
Read articleSEO for hotels, rentals and tour operators: more direct bookings, fewer commissions.
How hotels, rentals and tour operators win direct bookings in Google, Maps and AI answers.
Read articleKeyword research
Keyword research sites, free and paid, compared honestly.
Keyword Planner, Search Console, Trends and the paid tools: what each one shows and which to start with.
Read articleWhat is a keyword in SEO, and how do you spot the ones that bring customers?
The definition, keyword vs query, types by length and intent, and where a keyword goes on a page.
Read articleLong tail keywords examples, and how to find the ones your buyers use.
Examples of long tail keywords for eight industries and a step-by-step way to research them.
Read articleLink building
How to find backlinks free, and what to do with the list.
Search Console, Bing and free checkers: how to see your backlinks and judge them, at no cost.
Read articleA backlink strategy built on quality, not volume.
What makes quality backlinks, why authority scores mislead and a 90-day plan you can follow.
Read articleOff-page SEO: what happens outside your website.
Links, mentions, Business Profile and reviews: the off-page factors that matter for a business.
Read articleGuest post outreach, step by step and by the rules.
How to find sites worth writing for, pitch editors and handle guest post links under Google's rules.
Read articleWeb directory submission: the few listings worth your time and the many that are not.
Are web directories still worth it for SEO? Which listings matter, which to avoid and how to keep your business data consistent.
Read articleDisavow backlinks: when Google's tool helps, and when it only adds risk.
When Google says to use the disavow tool, why most sites never need it and how to build the file safely.
Read articleSEO content
E-commerce
Payment gateways in Colombia: fees, methods and what to ask.
Published fees from PayU, ePayco and Bold, the local payment methods Colombians use, and what to ask before you sign.
Read articleA WooCommerce store in Colombia: the decisions to make before you launch.
Hosting, payment gateways, shipping, product pages and SEO: what to decide before launching a WooCommerce store in Colombia.
Read articleWeb design
Why a business needs a website, even with social media.
The six jobs a website does for a business, why social media cannot replace it and which businesses need one most.
Read articleHow much does a website cost in Colombia? What moves the quote.
What goes into a website quote in Colombia, which line items matter and how to compare quotes that look nothing alike.
Read articleThe best CMS for SEO is the one that lets you control these things.
What a CMS must let you control for SEO, how the main options compare and a checklist to choose one.
Read articleExact match domains and SEO: how to choose a domain name that helps, not hurts.
Do exact match domains still help SEO? Brandable vs keyword names, .co vs .com and the risks of expired domains.
Read articleWebsite accessibility and SEO: one site that works for every visitor and for Google.
Where accessibility and SEO overlap, what WCAG is and a practical checklist for owners.
Read articleGoogle Ads
On-page SEO
H1, H2 and H3 tags: how headings help people and Google read a page.
How to structure H1, H2 and H3 headings so a page is easy to scan for people, Google and AI answers.
Read articleInternal linking for SEO: a simple system for any website.
Why internal links matter, how to write anchor text and a simple way to link the pages that bring customers.
Read articleKeywords
Search intent: matching the page to what people really want.
The four types of search intent, how to read them from Google's results and how to match each keyword to the right page.
Read articleHow to find the keywords of a website: yours, or a competitor's.
The methods to see which Google searches a website ranks for, for your own site and for competitors, with the limits of each.
Read articleKeyword cannibalization: when your own pages compete with each other.
What keyword cannibalization is, how to spot it, when it is not a problem and how to fix it step by step.
Read articleAnalytics
SEO audits
Content
How to update old content for SEO without losing what already works.
How to pick old pages to update, what to change and when to merge or remove content.
Read articleEvergreen content SEO: pages that keep bringing customers for years.
What evergreen content is, examples for small businesses and how to choose and maintain topics that keep ranking.
Read articleTopic clusters: one pillar page, a few guides, linked on purpose.
What topic clusters and pillar pages are, how to plan one for a small business and how to link the pages together.
Read articleFeatured snippets: how to write answers Google can lift to the top.
What featured snippets are, the common formats, how to structure answers to earn one and how to opt out.
Read articleGEO
LLM SEO: how to get large language models to cite your business.
How ChatGPT, Gemini, Claude and Perplexity find content, the 7 steps that get a business cited, and the tactics to skip.
Read articleIs SEO dead? No. It grew up into GEO.
What AI Overviews and ChatGPT really changed for search, what part of SEO is dying and what to do about it in 2026.
Read articleGemini SEO: how to get Google's Gemini to cite your business.
How the Gemini app finds its sources, what Google-Extended really controls and the six steps that get a business cited.
Read articleGEO for ecommerce: get your products picked when shoppers ask AI.
The product data, feeds and reviews AI shopping assistants read, which features work outside the US, and how to measure it.
Read articleGEO checklist: 30 checks to get your business cited by AI.
The 30 checks I run before a GEO audit, in order: access, content, business data, outside proof, measurement, plus what to skip.
Read articlePerplexity SEO: how to get your site cited in Perplexity answers.
Perplexity's two crawlers, how it labels sources, why it cites some sites over others and six steps to earn citations.
Read articleGEO tools: what to use to track your visibility in AI search.
Four free official reports, six paid AI visibility trackers compared from their own pages, and how to pick one without wasting money.
Read articleAI share of voice: how to measure it without fooling yourself.
The formulas behind AI share of voice, a worked example, how many prompts you need and how to measure it for free.
Read articleGoogle AI Mode SEO: how to show up when Google answers with AI.
How AI Mode picks pages with query fan-out, what Google says you need, seven steps to appear and how to track it.
Read articleGEO strategy: a 90-day plan to get your business cited by AI.
Which questions to target, whether to invest in your own site or outside sources, a 90-day plan and what GEO costs.
Read articleHow to get cited by ChatGPT: what makes it link to your page.
How ChatGPT search picks the pages it links to, what studies of millions of prompts found, six steps and how to track the clicks.
Read articleFind out what is holding your traffic back.
Get a free SEO audit and a 30-minute call. You leave with the three changes I would make first, whether you hire me or not.