Plainly: I am based in Medellín, Colombia, not in Miami. I work remotely, in US business hours, and I do not have an office in Miami. What I bring is native Spanish, fluent English and 5+ years of SEO for US businesses.
What is bilingual SEO?
Bilingual SEO means your business can be found, and chosen, by people searching in English and in Spanish. It is not a translated copy of your site. It needs its own Spanish keyword research, real Spanish pages for your main services, correct hreflang between versions, and a Google Business Profile that serves customers in both languages.
It is the local side of the method I describe on the SEO consultant home page. According to the U.S. Census Bureau QuickFacts for Miami-Dade County, 70.6% of residents are Hispanic or Latino and 75.3% of people age 5 and over speak a language other than English at home. For many Miami businesses, Spanish search is not a side project.
Why can't I just translate my English keywords?
Because people do not search the way a dictionary translates. A Spanish speaker may type a full question, use a regional word, or mix English terms like AC or brakes into a Spanish search. Direct translations often target phrases nobody uses. Spanish keyword research starts from how your customers talk, then checks real search data.
Miami adds another layer: Spanish from Cuba, Venezuela, Colombia, Puerto Rico and many other places, each with its own vocabulary for everyday things. A page should use neutral wording that everyone understands, and include the variants your own customers use. I check this in keyword research before a single page is written.
How should a bilingual website be structured?
Give each language its own URLs, for example a /es/ folder, with one Spanish page for each important English page. Link the pairs with hreflang, add a visible language switch, and never auto-redirect visitors by browser language. Each version should be complete on its own, with its own titles, descriptions, forms and calls to action.
Google's guide to localized versions of your pages explains that hreflang tells Google which pages are language versions of each other, that both pages must point to each other or the tags are ignored, and that Google detects the language from the content itself. That last point matters: a page with a Spanish title and English body will not rank in Spanish.
Spanish written, not translated
Service pages written in natural Spanish by a native speaker, then checked for local terms.
Spanish keyword research
The searches your Spanish-speaking customers really use, including mixed English terms.
Clean bilingual structure
Separate URLs, hreflang pairs and a language switch that never traps visitors.
Bilingual Business Profile
Posts, photos and service descriptions that speak to both audiences.
Reviews in both languages
Reply to every review in the language it was written in.
Leads that reach a person
Forms, calls and chat labeled so Spanish leads go to someone who speaks Spanish.
How do I use Google Business Profile in two languages?
Keep one profile per real location with your real business name. Do not add Spanish keywords to the name. Write posts in both languages, reply to Spanish reviews in Spanish, list services in the words customers use, and add photos of staff who serve Spanish speakers. The profile should show clearly that you serve both.
Google's guidelines for representing your business forbid adding keywords or location details to the business name, so bilingual signals belong in posts, services, replies and your website, not in the name. More on profile work in local SEO and Google Business Profile.
Can an SEO consultant outside Miami do this well?
Yes, if they understand the language and the local market, and are honest about working remotely. I live in Medellín, on a clock that matches US Eastern time in winter and is one hour behind it in summer. I research Miami searches and competitors with the same tools a local agency uses.
Colombia keeps UTC-5 all year, as timeanddate.com shows, so calls fit in your working day. Spanish-language content comes from SEO content writing. If you have locations in more than one city, see how I handle multi-location SEO, or the bilingual SEO page for Houston.
How much does bilingual SEO in Miami cost?
The monthly plans are the same for any city: $1,000, $1,750 or $2,500, depending on how many services, locations and pages you need in each language. Individual Spanish service pages cost $90 each and Spanish keyword research is $350. Every engagement starts with a free 30-minute diagnosis, month to month.
See the pricing page or book a free diagnosis, in English or in Spanish.
Frequently asked questions
Do you have an office in Miami?
No. I work remotely from Medellín, Colombia, in US business hours, and meet by video call.
Do you use machine translation?
No. I write the Spanish myself as a native speaker. Tools can help with research, but the final text is written and reviewed by me.
Should my Spanish pages be on a separate domain?
Usually not. A /es/ folder on your main domain keeps everything in one place and shares its authority.
Can I start with just my most important pages in Spanish?
Yes. Start with the pages that bring leads, like your top services and contact page, and add more as results come in.
Do you work with businesses outside Miami-Dade?
Yes. I work with businesses anywhere in the US and Latin America. Miami is simply a market where bilingual search matters a lot.
