What technical SEO does for your business
Technical SEO makes sure search engines can reach, understand and trust every important page on your website. It covers how your site is crawled and indexed, how fast it loads, how URLs redirect and how your content is described with structured data.
Most traffic drops I investigate have a technical cause: a redesign that broke redirects, a firewall that blocks Googlebot, thousands of duplicate URLs created by filters, or templates so slow that visitors leave before the page loads. Content and links cannot compensate for those problems. Fixing them is usually the fastest SEO win a business can get.
New to this? Start with the plain-language guide: What is technical SEO, explained without the jargon.
What's included
Full technical audit
A crawl of your site with Screaming Frog, cross-checked with Search Console, analytics and server data.
Indexation cleanup
Robots.txt, canonicals, noindex rules, sitemaps, parameters, orphan pages and duplicate URLs.
Core Web Vitals
LCP, INP and CLS diagnosed per template, with concrete fixes for images, scripts and fonts.
Redirects and 404s
Redirect maps, chains and loops, broken internal links and soft 404 errors.
Schema markup
JSON-LD for your business, services, products, articles and FAQs, validated in Google's tools.
Migration protection
Redirect map, staging review and post-launch monitoring when you change domain, CMS or design.
Who it is for
- Websites that lost traffic after a redesign, migration or platform change.
- Businesses with pages that do not appear in Google, or show errors in Search Console.
- Companies planning a new website and wanting to keep their rankings.
- Large sites (e-commerce, directories, multi-location) where one template error repeats thousands of times.
How it works
- 01
Free diagnosis
A 30-minute call where we look at Search Console together and I flag the obvious risks.
- 02
Crawl and analysis
I crawl the site and review coverage, rendering, speed data and, when available, server logs.
- 03
Prioritized report
You get every issue rated by impact, with evidence, screenshots and the exact fix.
- 04
Implementation
I apply the fixes in your CMS, or write clear tickets for your developer and review their work.
- 05
Validation
I confirm each fix in Search Console and track the recovery of affected pages.
Typical turnaround: 5 to 7 business days for an audit of up to 5,000 URLs. Larger sites are scoped after a first crawl.
Pricing
Fixed prices, agreed before work starts.
Technical SEO audit
from $450Up to 5,000 URLs. Prioritized fix list, summary for decision makers and notes for developers.
Schema markup implementation
from $300JSON-LD for your business, services, products and FAQs, validated.
Website migration SEO
from $900Redirect map, pre and post-launch checks and 30 days of monitoring.
Technical monitoring
$350 / monthMonthly crawl, indexation checks and fixes as they appear.
Technical fixes are part of every monthly SEO plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
Technical SEO is my daily work. At an Inc. 5000 automotive marketing agency I handle indexation, schema and site health for more than 600 US car dealerships, where a single template issue can affect thousands of pages at once.
In one case, a health website had lost around 70% of its organic traffic because a firewall rule was blocking Googlebot. I found the block in the server responses, coordinated the fix with the hosting team and restored crawler access. I also supervise the SEO of 18 US e-commerce stores with more than 3 million products, where canonicals and faceted navigation are a constant technical challenge.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
Is technical SEO replaced by AI?
No, technical SEO is not replaced by AI. AI tools can flag issues, but someone still has to read Search Console, test rendering, fix redirects, servers and templates and confirm the result. AI search actually raises the stakes, because AI crawlers also need fast, accessible pages they can read without errors.
What is technical SEO?
Technical SEO is the work that lets Google crawl, render and index your website without obstacles: indexation, redirects, site speed, Core Web Vitals, structured data, canonicals and sitemaps. It does not change what your pages say; it makes sure search engines and AI tools can actually reach and understand them.
How much does a technical SEO audit cost?
My technical SEO audit starts at $450 for sites of up to 5,000 URLs and is delivered in 5 to 7 business days. Schema implementation starts at $300, migration SEO at $900, and ongoing technical monitoring costs $350 per month. Larger sites are quoted after a free diagnosis call.
Can ChatGPT do a technical SEO audit?
Not on its own. ChatGPT can explain issues, but it cannot crawl your whole site, read Search Console or test how Google renders each template. A technical audit combines a full crawl, Search Console data and server checks, then prioritizes fixes by impact; AI is useful afterwards to draft documentation.
How do I know if my website has technical SEO problems?
Common signs are pages missing from Google, a sudden traffic drop, many errors or "crawled, currently not indexed" pages in Search Console, and slow mobile load times. A free diagnosis call is usually enough to confirm it.
How long does a technical SEO audit take?
Between 5 and 7 business days for a site of up to 5,000 URLs. Very large sites are scoped after a first crawl.
Can you implement the fixes or only report them?
Both. I work directly in WordPress, WooCommerce, Shopify and BigCommerce. On custom platforms I write tickets for your developers and review what they ship.
How soon will I see results after technical fixes?
Critical fixes such as unblocking crawlers or repairing redirects can show results within a few weeks, once Google recrawls the pages. Broader improvements usually take two to three months.
Practical guides
Related services
Sources and further reading: Google Search Essentials; web.dev: Web Vitals; Google Search Central: structured data.