What GEO and AEO mean
Generative engine optimization (GEO) and answer engine optimization (AEO) are the work of making a brand visible inside AI-generated answers. AEO focuses on being the direct answer to a question, as in featured snippets and AI Overviews. GEO focuses on being mentioned and cited by assistants such as ChatGPT, Perplexity, Claude and Gemini.
Both rely on the same foundation as good SEO: pages that search engines can crawl, clear entities, structured data and content that answers real questions better than anyone else. On top of that, AI visibility depends on how consistently your brand is described across the web.
New to this? Start with the plain-language guide: What is AI search optimization, and why should a business care?
What's included
AI visibility audit
How ChatGPT, Perplexity, Gemini and AI Overviews describe your brand and your competitors today.
AI crawler access
Robots.txt, CDN and firewall rules checked for search and AI crawlers.
Entity and schema work
Organization, Person, Product and Service markup that makes your business unambiguous.
Answer-first content
Pages and FAQs rewritten so each key question gets a clear, quotable answer.
Brand mentions
Consistent descriptions on directories, profiles and relevant publications.
Mention tracking
A monthly check of prompts that matter to you and where your brand appears.
Who it is for
- Businesses that already rank in Google and want to keep that visibility in AI answers.
- Brands in competitive categories where buyers compare options with AI.
- B2B and professional services companies with long research cycles.
- Companies whose competitors are recommended by AI assistants and they are not.
How it works
- 01
Free diagnosis
We test a few important prompts together and see who AI recommends today.
- 02
Visibility audit
Prompts, citations, crawler access, entities and content gaps.
- 03
Foundation fixes
Crawler access, schema and entity data across your site and profiles.
- 04
Content
Answer-first pages, FAQs and comparison content where you are missing.
- 05
Monthly tracking
Mentions and citations across assistants, reported with the actions taken.
The AI visibility audit takes about one week. Changes in AI answers usually appear over one to three months.
Pricing
Start with an audit or add GEO and AEO to a monthly plan.
AI visibility audit
from $400How ChatGPT, Perplexity and AI Overviews see your brand, with a prioritized plan.
Schema and entity setup
from $300Organization, Person, Service and FAQ markup, validated.
Monthly plan with GEO and AEO
from $1,750 / monthIncluded from the Growth plan.
GEO and AEO are included from the Growth plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
I built GEO and AEO content systems for more than 600 dealership websites and for a network of health and fintech sites, including schema, entity data and answer-first page templates. I use Claude, ChatGPT and Gemini daily, both to research how they answer and to build the workflows behind my SEO work.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
How do I optimize my business for AI search?
To optimize your business for AI search, answer real customer questions clearly on your pages, keep your name, address and services identical everywhere, add structured data, earn mentions on trusted sites and let AI crawlers read your site. My AI visibility audit, from $400, shows where ChatGPT and AI Overviews already mention you.
Is SEO dead now with AI search?
No. AI search tools like ChatGPT, Perplexity and Google AI Overviews mostly cite pages that already rank and are easy to understand, so SEO is the base of AI visibility. AI search optimization adds structure, entity data and answer-ready content on top of that base, which is why I offer both together.
What is AI search optimization?
AI search optimization, also called GEO or AEO, is the work that helps your business get mentioned and cited in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. It builds on SEO: clear answers to real questions, consistent business facts, structured data and trusted mentions that AI tools can verify.
How much does AI search optimization cost?
An AI visibility audit with me starts at $400 and takes about one week. Entity and schema setup starts at $300, and monthly plans that include GEO and AEO start at $1,750. Changes in AI answers usually appear over one to three months.
Is GEO better than SEO?
No, GEO is not a replacement for SEO. AI tools mostly cite pages that already rank and are easy to understand, so GEO works on top of a solid SEO base. The best results come from doing both: rank in Google and structure content so AI answers can quote it.
Is GEO different from SEO?
GEO builds on SEO rather than replacing it. Google's AI features use pages that are indexed and eligible to show in Search, and assistants also rely on content they can crawl. The extra work is in entities, answer formats and brand mentions.
Can you guarantee that ChatGPT will recommend my business?
No one can. AI answers change with each question and model update. What I can do is remove the obstacles and give AI systems clear, consistent reasons to mention you, then measure the results.
Should I block AI crawlers?
Usually not if you want to be visible in AI answers. Blocking training crawlers is a separate choice from blocking search and answer crawlers; I help you decide per bot.
How do you measure AI visibility?
I track a set of prompts that matter to your business across assistants each month and record whether your brand is mentioned, cited or linked.
Practical guides
Related services
Sources and further reading: Google Search Central: AI features and your website; Google Search Central: structured data.