What local SEO includes
Local SEO is the work of making a business appear in Google Maps and local search results for customers in its area. Google ranks local results by relevance, distance and prominence, so the work covers your Google Business Profile, your reviews, your listings in directories and the pages on your own website.
For many local businesses, the map pack brings more calls than any other channel. The difference between the first and fourth position is often a complete, active profile, consistent business data and location pages that answer what customers ask.
New to this? Start with the plain-language guide: What is local SEO, and why do nearby customers depend on it?
What's included
Google Business Profile
Categories, services, products, photos, posts, Q&A and attributes, fully optimized.
Review strategy
A simple system to ask for reviews and reply to them, within Google's rules.
NAP and citations
Consistent name, address and phone across the directories that matter in your country and industry.
Location and service-area pages
Useful pages per city or area, with local proof and internal links.
LocalBusiness schema
Structured data that connects your website with your profile.
Local rank tracking
Map pack visibility tracked across your area, not just from one point.
Who it is for
- Businesses with a physical location: clinics, dealerships, restaurants, stores, offices.
- Service-area businesses: contractors, home services, cleaning, moving.
- Franchises and brands with many locations.
- Businesses whose Google profile was suspended, duplicated or never claimed.
How it works
- 01
Free diagnosis
We look at how you appear in Maps against your three closest competitors.
- 02
Local audit
Profile, reviews, citations, website pages and local rankings across your area.
- 03
Setup and cleanup
Profile optimization, citation fixes, duplicate removal and schema.
- 04
Ongoing activity
Weekly posts, photos, review replies and new location or service pages.
- 05
Monthly report
Calls, direction requests, website clicks and map pack visibility.
Profile and citation setup takes about two weeks per location. Local rankings usually improve within one to three months.
Pricing
Priced per location, so it scales with your business.
Local SEO setup
$300 / locationProfile optimization, NAP cleanup and 30 core citations.
Google Business Profile management
$150 / monthPer location. Weekly posts, Q&A, photos and review replies.
Location page
$90Unique copy, local proof, internal links and LocalBusiness schema.
Monthly local SEO
from $1,000 / monthEssential plan for one location; Growth covers up to 3.
Google Business Profile work is included from the Essential plan. See all plans and prices.
Not sure where to start?
Get a free SEO audit. In 30 minutes I show you what is holding your site back and the three changes I would make first.
Real experience behind this service
I work on local SEO for more than 600 US car dealerships at an Inc. 5000 automotive marketing agency: Google Business Profile optimization, local landing pages, schema and content for each rooftop. Running local SEO at that scale taught me which actions move rankings and which are busywork.
Proof from real client work
Screenshots from real client work, shared with permission. Names and domains are hidden.
Tools I use
Frequently asked questions
Is it worth hiring someone for local SEO?
Hiring someone for local SEO is worth it when the map pack brings customers and you lack time to manage the profile, reviews and listings. A specialist sets up the work once and keeps it active every week. With me, local SEO setup costs $300 per location and profile management $150 per month.
What is local SEO?
Local SEO is the work that helps a business appear in Google Maps and in local search results when nearby customers search for what it sells. It focuses on the Google Business Profile, reviews, consistent business listings and location pages, because Google ranks local results by relevance, distance and prominence.
How much does local SEO cost?
With me, local SEO setup costs $300 per location, Google Business Profile management $150 per month, and each location page $90. Ongoing monthly local SEO starts at $1,000. Setup takes about two weeks per location, and map rankings usually improve over the following two to three months.
Is local SEO worth it for a small business?
Usually yes, because local searches come from people ready to call, visit or book nearby. For many service businesses the map brings more calls than any other channel. It works best when the business has a real address or service area, collects genuine reviews and keeps its profile active.
How long does local SEO take to show results?
Profile fixes can change visibility within weeks. Stronger positions in the map pack usually take one to three months, depending on competition and reviews.
Do I need a website for local SEO?
You can appear in Maps with only a profile, but a website with good location and service pages makes you more relevant and helps you rank for more searches.
Can you help if my Google Business Profile was suspended?
Yes. I review the cause, fix what breaks the guidelines and prepare the reinstatement request with the right evidence.
Do you buy reviews?
No. Fake or incentivized reviews break Google's policies and can get a profile suspended. I set up a system to ask real customers.
Practical guides
Related services
Sources and further reading: Google Business Profile: tips to improve local ranking; Google Search Central: structured data.