The price, plainly: management is $400 a month. The money for the ads themselves is paid by you, directly to Google, from your own account. I never resell clicks or mark up your budget. If you want to see how SEO works on its own first, start at the SEO consultant home page.
What does Google Ads management include?
It includes setting up or cleaning your account, choosing keywords and match types, writing ads, adding negative keywords, setting up conversion tracking, reviewing the search terms every week, adjusting bids and budgets, and a monthly report. It also includes recommendations for your landing pages, because the page often decides the cost per lead.
Keywords with intent
Searches from people ready to call or buy, not just people researching.
Negative keywords
Weekly cleanup of searches that spend money without bringing customers.
Conversion tracking
Calls, forms and bookings measured, so every decision rests on real leads.
Ads that match the page
Ad text written for the exact search and the page it sends people to.
Budget control
Spend moved toward the campaigns that bring leads at the best cost.
One report for both channels
Paid and organic leads side by side, in plain language.
Why should Google Ads and SEO work together?
Because each one makes the other cheaper. The search terms in your ads show, within weeks, which searches bring customers, and SEO turns those into pages you rank for without paying per click. Good pages raise conversion and lower the cost of every ad lead. Over time, you can spend less on terms you already rank for.
Google's search terms report shows the actual searches that triggered your ads. That list is the best keyword research a small business can get, because it comes with real conversions. Google also explains that conversion measurement shows which keywords, ads and campaigns bring valuable actions. I compare that data with Search Console every month. For the full comparison of the two channels, read local SEO vs Google Ads and SEO vs PPC over the long term.
What results have I had with Google Ads?
In the addiction-recovery sector I ran Google Ads lead generation at a $10 cost per lead, held for more than four years of continuous management. That is not a promise for your business. Cost per lead depends on your market, your competitors' bids, your offer and the page people land on.
Google sets prices by auction: with cost-per-click bidding you pay for each click, as its help page on CPC explains, and your position depends on Ad Rank, which includes the quality of your ad and landing page, not only your bid. That is why the work is mostly careful targeting, clean tracking and good pages. More examples are on the results page.
How much does Google Ads management cost?
Management costs $400 a month. Your advertising budget is separate: you add your card to your own Google Ads account and Google bills you directly. I recommend a starting budget only after looking at your market, because a budget that is too small for the clicks in your sector cannot produce useful data.
If you also want SEO, the monthly plans are on the pricing page. Many businesses start with Ads while their local SEO grows, then shift budget as organic leads arrive.
Who this service is for
- You need leads this month while SEO builds over the next months.
- You already run ads but do not know which ones bring customers.
- You want one person looking at paid and organic search together.
- You want a second opinion on an existing account: an hourly review through consulting may be enough.
Ready to see if it fits? Book a free 30-minute diagnosis and bring access to your current account if you have one.
Frequently asked questions
Do I pay the ad budget to you?
No. You pay Google directly from your own Google Ads account. My $400 a month is only for management.
Who owns the Google Ads account?
You do. I work with access as a user, so the account, its history and its data stay with your business.
Is there a long contract?
No. Google Ads management runs month to month and you can cancel with one month of notice.
Do you also manage Meta or TikTok ads?
No. This service covers Google Ads, because it is the channel that shares search data with SEO.
Can I hire Google Ads management without SEO?
Yes, although the service is designed to work alongside SEO, where it gives the most value.
About the author
Juan José Giraldo is an SEO consultant in Medellín, Colombia, with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships at Reunion Marketing, an Inc. 5000 agency, and supervises the SEO of 18 US online stores with more than 3 million products at Prontomowers. Read more · LinkedIn.