Key takeaways
- A website quote is the sum of a few clear parts: pages, content, design, features, SEO setup and upkeep.
- My own prices, as one reference: an SEO-ready site of 5 to 8 pages from USD 1,500, a landing page from USD 450, care plan USD 150 a month.
- Cheap quotes usually leave out content, SEO setup, hosting or the right to edit your own site.
- Ask every provider for the same written scope, then compare line by line.
I design websites through my web design and development service, so I have an interest here. I will only quote my own prices. I do not publish other providers' prices because I cannot verify them, and they change all the time.
How much does a website cost in Colombia?
It depends on what is included. As one reference, I charge from USD 1,500 for an SEO-ready site of 5 to 8 pages, from USD 450 for a single landing page and USD 150 a month for a care plan. Online stores and 3D sites are quoted by scope. Other providers will price differently.
Those numbers are useful only if you know what they cover. In my case, the site price includes mobile-first design, basic schema and analytics. A quote that looks cheaper may not.
What goes into a website quote?
Six parts: the number of pages, who writes the content, how custom the design is, special features such as a store or bookings, the SEO setup (titles, structure, schema, Search Console) and what happens after launch, such as hosting, updates and fixes. Two quotes are comparable only when they list the same six parts.
Pages
How many, and which ones: home, one page per service, about, contact.
Content
Who writes the text and takes the photos. Often the most underestimated part.
Design
Template, adapted template or custom design.
Features
Store, bookings, forms, multilingual, integrations.
SEO setup
Titles, headings, schema, sitemap, Search Console and speed.
After launch
Hosting, domain, updates, backups and small edits.
Why are some quotes so much cheaper?
Usually because something is missing. The most common gaps are content (you write everything), SEO setup (the site is not ready to be found), hosting and domain (billed separately later), and ownership (the site lives on a platform you cannot leave). Ask what is excluded before you compare prices.
- Does the price include writing the text, or do I have to provide it?
- Is the domain registered in my name, and who holds the hosting account?
- Will I be able to edit the site myself, and with what tool?
- Is the SEO setup included: titles, descriptions, headings, sitemap, Search Console?
- How fast does it load on a phone, and how is that measured?
- What does a change cost after launch?
Speed matters because Google measures real user experience with Core Web Vitals. It is easier to build a fast site from the start than to fix a slow one later.
How much more does an online store cost?
A store adds product pages, a cart, a payment gateway, shipping rules and taxes, so it is quoted by scope rather than by page count. The number of products, how they are loaded and which gateway you use change the work a lot. Gateway fees are separate and are charged by the gateway, not by the designer.
I explain the main options and their published fees in payment gateways in Colombia. For stores, Google's e-commerce SEO best practices are worth reading before you decide how product and category pages will be built.
Is SEO included in the price of a website?
It should be, at least the basics: one clear title and heading per page, a logical structure, fast loading, a sitemap, Search Console and basic schema. Ongoing SEO, such as new content, links and monthly reporting, is a separate service. A site without the basics will need rework before any SEO can start.
Google's SEO Starter Guide is a good free checklist to hold any quote against. For a local business, adding local business structured data helps Google confirm your address, phone and hours. Ongoing work is priced on my pricing page.
How to compare two website quotes
| Line item | Quote A | Quote B |
|---|---|---|
| Pages and which ones | ||
| Content written by | ||
| Design: template or custom | ||
| Store, bookings, languages | ||
| SEO setup included | ||
| Domain and hosting in my name | ||
| Care plan after launch |
Copy this table, fill it in for each quote and the real difference usually becomes obvious. If you are still deciding whether you need a site at all, read why a business needs a website. As an SEO consultant who also builds sites, I am happy to review a quote you already have: book a free 30-minute diagnosis.
Frequently asked questions
Do you charge in pesos or dollars?
My prices are in US dollars. Ask any provider which currency applies and when exchange rates are set.
Is the domain included in a website quote?
It varies. Make sure the domain is registered in your name, whoever pays for it.
How long does a 5 to 8 page site take?
It depends mostly on how fast content and feedback arrive. Ask for a timeline with dates for each review.
Can I start with a landing page and grow later?
Yes. A single page is a reasonable start if the structure lets you add service pages later.
What does a care plan cover?
In my case: updates, speed, uptime checks and small content edits for USD 150 a month.
About the author
Juan José Giraldo is an SEO consultant in Medellín, Colombia, with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships at Reunion Marketing, an Inc. 5000 agency, and supervises the SEO of 18 US online stores with more than 3 million products at Prontomowers. Read more · LinkedIn.
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